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The Sweet Spot Brochure Design

by | Mar 21, 2017 | 0 comments

“Everything’s better with chocolate except broccoli.” Even a brochure project. This one was fun for me. I wanted the viewer to feel like a “kid in a candy store” so I designed it to have a little bit of whimsy with the dots. I included a few family names in the fictional history, just for fun.

The project requirements were to use cut-out photos, place type into a shape, create an original logo, to write original copy, and include a cut-out shape or edge. I used a map from Google and pinned a likely location in downtown Bakersfield, CA.

I got some practice cutting that yummy looking cake out of it’s background, learned to trace from a photograph in Illustrator to create the truffle in the logo, and learned some type tricks with the logo text.

The Sweet Spot doesn’t really exist, but it sure would be sweet to visit.


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