EnergyDrinkIQ Info Design
Website design for an informative microsite. This design addresses the topic of energy drink safety and presents data and information to help users make informed descisions about their energy drink use. Emphasis is on visual information presented in a way that is clear, easy to understand, and compelling, never boring.
The look and feel of energy drink ads inspired the lightning theme, which represents an abundance of energy. The goal of the site is intended to provide basic facts and things to think about as well as resources for teaching kids and learning more about the topic.
Original chart and graphic designs organize and simplify the data making it easier to digest a lot of information quickly. Colored subheading banners guide the reader in finding the information they want. Text in paragraph form is limited so it can be scanned rapidly. Bullets and color blocks are used to emphasize important information.
Click on the link below to see the clickable prototype.
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